Strategic Partners

Barcelona Football Club

FC Barcelona was founded 119 years ago in 1899, and is unique in many ways. The club is owned by more than 143,000 members and can boast of being the most successful club in Europe over the last ten years with more than 300 million fans. The team’s distinctive style of play is projected around the world by the best players and coaches of their time in combination with club’s famous reliance on homegrown talent. All of this goes hand in hand with its ongoing ambition to become the most admired, beloved and global sports institution on the planet. This mission is supported by such core principles as humility, effort, ambition, respect and team-work, while the club is also famed for its commitment to society.

The Haikou Barça Experience is an innovative interactive centre with a Barça official store and themed restaurant, all located within Mission Hills’ Haikou resort. The Barca Academy Pro Haikou endeavours to provide a friendly, safe and professional platform for football training, aiming to discover and nurture future football talents.

NBA Basketball

NBA China announced today that the NBA’s first permanent exhibition in China – “The Exhibit and Store” – will open in Haikou on Hainan Island on Oct. 18.  Launched in partnership with the Mission Hills Group, the 2275-square-meter facility will showcase the excitement of the game and the rich history of the league.

The multi-level experience will use interactive exhibits, video and imagery to showcase the passion of the league, its teams and players, journeying back to the league’s early years and exploring the many ways the NBA has grown since 1946.

As part of the exhibition, fans will have the opportunity to engage with the league through customized activations, including virtual reality experiences, augmented reality games, interactive memorabilia display and technology-driven photo opportunities. Fans can also purchase a broad assortment of merchandise, fan apparel and basketball gear in the retail Store to take a piece of the exhibition home with them.

The NBA Exhibit and Store will be open seven days a week from 10am to 8pm at Mission Hills Centerville, a 240,000-square-meter fashion shopping and entertainment complex located within the 22-square-kilometre luxury Mission Hills Haikou resort on the international tourism island of Hainan.

The NBA Exhibit and Store is part of a multiyear partnership between Mission Hills Group and NBA China, announced in 2017, that will also feature another NBA Basketball School in China.

The NBA Basketball School at Mission Hills Haikou will be open to male and female players, from junior level to professionals and will be completed in early 2020.  The school will include five indoor courts and other state-of-the-art facilities.  NBA China will operate and staff the facility with NBA-trained coaches and provide the basketball development curriculum.  NBA players and legends will visit the school to provide additional instruction and help foster player development.

Hard Rock Hotel Shenzhen

Mission Hills Centreville boasts the first Hard Rock Hotel in China Mainland with 258 rooms and suites, Hard Rock Cafe, M.C. FRIDA Rooftop Poolside Chill Out Lounge, GMT+8 Lobby Bar, Sessions All Day Dining Restaurant and The Cake Shop. Other facilities include the Body Rock® Fitness Center, Rock Shop®, Roxity™ Kids Club and more than 1,000㎡ of meeting facilities.

The Ritz Carlton Haikou

Reminiscent of a historic Golf Clubhouse, the Ritz Carlton Haikou offers its guests a truly unique experience; combining traditional classic detailing with a luxurious contemporary flair. Upon arrival at the hotel, guests will automatically feel a strong connection between the interior space and the sweeping golf course beyond, located just below the lobby lounge balcony.

Golfs notable insignia, the traditional tartan weave, has been reinterpreted as a unique floor pattern, grounding the space and creating a distinct and immediate character. Warm natural timber is used throughout with refined profiles and clean paneling to add a layer of texture and elegance. Aged leathers enrich the classic furniture proportions while tufted buttoning and metal stud details enhance the overall style. Clusters of artwork and golf trophies, so significant to the Mission Hills brand, will complete the look and ensure guests feel relaxed and at home.

The Ritz Carlton Haikou will represent the tailored modern golfer while still paying homage to the age old traditions of classic golf grandeur.

Renaissance Hotels

The Renaissance Haikou is located in one of the most rapid growing destinations in the world, surrounded by vast greens and designed in sophisticated contemporary design style.

The aesthetics of the hotel is characterized by natural materials inspired by the native locale of the area, but also recognizes a balance between “intriguing, indigenous and independent” .

Designed with the guest in mind the hotel offers a welcoming and relaxed environment with an unrivalled combination of detailing and cutting edge technology.

The Renaissance Haikou is where serenity meets sophistication timeless style.


Since 1989, Lexus has been leading the trend of luxury with relentless innovation based on visionary market insights. With the all-new brand tagline, Experience Amazing, it will be evolving from a traditional premium auto brand into a more emotional lifestyle brand with amazing experience. China is one of Lexus’ most critical markets, that’s why Lexus decided to create a customized brand tagline “领未见·探非凡” for the market, trying to build a more in-depth emotional connection with Chinese consumers through more comprehensive brand localization.

In this new branding chapter, Lexus is determined to make breakthroughs with emotional expression, transforming function into emotion, performance into passion, and technology into imagination. As a fully evolved brand, Lexus will be dedicated to provide amazing and unparalleled customer experience throughout the entire value chain including product, technology and service.

American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at and and connect with us on and our WeChat account (ID: AmexChina). Since 1997, American Express has partnered with a select group of leading banks and financial institutions around the world to issue American Express-branded products and acquire merchants on to the American Express merchant network. By leveraging its partnerships, global infrastructure and the powerful appeal of the brand, American Express has gained even broader reach for its network worldwide

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