To be a leading world-class brand and a pioneer in the global leisure and tourism industry.
We create memorable experiences for all and ensure repeated visits through personalized services and premier integrated offerings.
We build boundless international networking platforms to drive goodwill through golf.
We are committed to advocating ecological, cultural and resource sustainability in tourism development.
We continually promote corporate social responsibility and citizenship together with the company’s advancement.
We inspire passion for innovations and strive to be a trend setter.
We cultivate opportunities for advancement and foster continual growth with colleagues, partners and guests.
We nurture youth and popularize the game and essence of golf.
We uphold a harmonious attitude through mutual respect, trust, admiration and support.
We value intelligence as a source of creativity, corporate advancement and life fulfillment.
We serve from the heart to earn loyalty, foster friendships and contribute back to society.
We strive to learn and work more efficiently and effectively in our continual pursuit of excellence.
We uphold stewardship and act with an owner mentality, being fully engaged in our work and living life to the fullest.