INTEGRATED LEISURE TOURISM
The integrated leisure tourism business of Mission Hills comprises of resorts, hotels and clubhouses, F&B and banquets, conferences and exhibitions, and education and training services & facilities. The Mission Hills Group has three large-scale integrated resorts in Shenzhen, Dongguan and Haikou, accredited with National 5A-class Tourist Attractions. In addition to a number of 5-star Mission Hills Hotels developed and managed by the group, Mission Hills also partners with world-renowned hotel management groups such as the Ritz-Carlton Hotel, Renaissance Hotel, Hard Rock Hotel and Hilton Hotel, all of which will be in operations shortly. The three integrated resorts are equipped with excellent state-of-the-art conference venues, a rich blend of Chinese and Western cuisines, a series of spectacular family leisure facilities, and fun-filled escapes into the wild green eco-trails. Mission Hills Dongguan International Convention Center is also widely recognized as the premier conference center in the Pearl River Delta region. The outstanding services and facilities not only make Mission Hills a desirable destination for family leisure, but also an ideal venue for events and activities of all types and sizes.
Golf is one of Mission Hills’ six core businesses. Mission Hills • Shenzhen & Dongguan is the world’s Largest Golf Club accredited by the Guinness World Records and Mission Hills Haikou is also the world’s second largest golf club. Mission Hills currently operates a total of 22 golf courses as well as a number of Golf Academies. Mission Hills is also the most recognized tournament venue in the Asia Pacific region, having hosted over a hundred prestigious tournaments, including the World Cup of Golf, the World Golf Championship and Mission Hills World Celebrity Pro-Am etc.
MINERAL SPRINGS AND WELLNESS
Mission Hills • Haikou is the world’s Largest Springs and Spa Resort as recognized by the Guinness World Records. There are a total of 168 hot and cold pools and water features, bringing together different spa treatments, ancient healing practices and modern beauty rituals from five continents in the world. Furthermore, there is a SPA center in each of the Mission Hills Resorts, designed to assist in the rejuvenation and relaxation of the body and soul – brining you the ultimate health and wellness experience.
As a flagship business of Mission Hills, our Real Estate Business comprises of residential real estate development, property management and land management. Benefiting from being within the world’s largest golf club and the world’s biggest public golf club, Mission Hills real estate projects cover the three cities of Shenzhen, Dongguan and Haikou. With excellent planning, premium quality, and professional property management, the Mission Hills Group has developed mansions, villas and other top property projects in the National 5A-class Tourist Attractions that are extremely low in supply and high in demand, thus creating a perfectly harmonious living environment for the likes of both domestic and foreign elites. With the perfect integration of residential, commercial, leisure and cultural demands, these developments have truly established Mission Hills Real Estate as a world renowned golf residential community.
CULTURAL AND COMMERCIAL DEVELOPMENT
The Cultural and Commercial Development Business is the present and future forefront venture of Mission Hills Group. The business mainly participates in the areas of developing and operating urban integrated complexes with cultural and commercial focus. One of the renowned cultural projects is the Mission Hills • Huayi Brothers • Feng Xiaogang Movie Town, while some of the highlights of the commercial project include Mission Hills Centreville in Shenzhen and Haikou.
Mission Hills • Huayi Brothers • Feng Xiaogang Movie Town officially opened in Haikou in June 2014. It is a unique movie-themed tourist destination jointly created by Mission Hills Group, Huayi Brothers and the famous Chinese film director, Feng Xiaogang. The Movie Town includes 7 thematic attractions: the 1942 Street, Nanyang Street, Socialism Street, Church Square, Feng Xiaogang Chinese New Year Movies, Movie Stars Avenue and a large film studio complex. The Movie Town is resplendent with the backgrounds of movie scenes and brings together an array of international brands, gourmet cuisine, entertainment, shopping, movie theaters, cafes, bars, boutique hotels in one location.
Mission Hills Centreville is the only international HOPSCA development established in a National 5A-class Tourist Attraction. It provides a diversified one-stop shopping and entertainment experience and features more than 200 well-known brands. The group has also collaborated with six international sports entertainment brands – Brunswick Bowling Center, Ice Castle International Figure Skating Training Center, eXcape Simulation RFC Racing Center, Orange Sky Golden Harvest Cinema, Trickeye Urban Culture Museum, and Korean Nanta Show, jointly to make MH Centreville • Shenzhen a new international shopping, sports and leisure landmark in the Pearl River Delta region.
Mission Hills Centreville in Haikou is a 1,000,000 m² world-class international residential community developed by Mission Hills at an investment of RMB10 billion. It has access to some of the world’s top facilities, such as Mission Hills • Lan Kwai Fong • Haikou, Renaissance Hotel, Ritz-Carlton Hotel and the Hard Rock Hotel etc.
Mission Hills • Lan Kwai Fong • Haikou, the brand new fashion and entertainment landmark integrating entertainment, shopping, leisure, dining and culture elements, is a spectacular collaboration between Mission Hills, the world’s leading brand in golf and leisure and Lan Kwai Fong, the world-renowned lifestyle and entertainment brand. On completion, the development will include the “Lan Kwai Fong Entertainment Zone”, “China Grove”, “Fashion Avenue”, “Quarry Lake” and many other attractive thematic zones.
INTEGRATED MANAGEMENT SERVICES
Integrated Management Services Business is a key business that Mission Hills Group is developing, whereby we provides expertise and services to our partners in all aspects of operations, management and training of their property, fully incorporating our brand ethos and business know-hows. The Integrated Management Services include golf course and clubhouse operations, golf academy operations, tournament creation and organization, membership planning and marketing, golf residential property marketing etc. At Mission Hills, we value our brand deeply and we are fully equipped to work with our partners to understand their business development and operations with the aim to jointly strive towards solidarity and common development.