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NBA AND MISSION HILLS CHINA LAUNCH FIRST BASKETBALL CAMP IN HAIKOU

2018-01-05

[Shenzhen, China –5 Jan 2018] Budding basketball players from China and across the region will have the opportunity to hone their skills under the guidance of NBA coaches, following the announcement that NBA China will host a Basketball Winter Camp at Mission Hills Haikou for the first time.

The 2018 NBA Basketball Winter Camp will take place at the world-renowned Mission Hills Haikou resort on China’s Hainan Island from February 4 to 7. Juniors aged six to 18 will be trained by NBA-level coaches on the fundamentals of the game, learning the same skills and drills that are practiced by the top players in the game.

The basketball camp at Mission Hills, the world’s largest fully-integrated resort, follows the announcement last September that Mission Hills Group and NBA China have agreed a multiyear partnership to design, develop and operate China’s first NBA Basketball School as well as an NBA interactive experience and store on the international tourism island of Hainan.

Five-time NBA Champion and 18-time NBA All-Star Kobe Bryant was in Haikou for the announcement: “I am excited to celebrate the great partnership between NBA China and Mission Hills Group. The Chinese youth will benefit from a complete approach to player development that combines NBA-quality coaching with NBA-level training. I believe this partnership will lift the game of basketball to a higher level in China.”

The NBA Basketball School at Mission Hills Haikou will be open to male and female players, from junior level to professionals. Work on the facility has already begun and will be completed in 2019.

The school will include six indoor courts and other state-of-the-art facilities.  Mission Hills Group will be responsible for designing and building the school, while NBA China will operate and staff the facility with NBA-trained coaches and provide the basketball development curriculum.  NBA players and legends will visit the school to provide additional instruction and help foster player development.

The NBA interactive experience and store will be located at Mission Hills Centreville, a 240,000-square-meter shopping and entertainment complex located within the 22-square-kilometre Mission Hills Haikou resort.  The NBA interactive experience and store will be a multimedia exhibition and retail space celebrating the league’s history and providing fans with a broad assortment of merchandise for men, women and kids, including jerseys, fan apparel, basketballs and accessories.

Photo captions:

Five-time NBA Champion and 18-time NBA All-Star Kobe Bryant joined Mission Hills Group and NBA China in September 2017 to announce a multiyear partnership to design, develop and operate China’s first NBA Basketball School as well as an NBA interactive experience and store in Haikou, Hainan Province.